Jaco Beach Luxe

Jaco Beach Luxe is a premier luxury vacation rental property located in the stunning coastal town of Jaco, Costa Rica. The client needed a complete brand identity that would communicate the property's upscale positioning while capturing the relaxed, tropical essence of the location.

I developed a sophisticated brand identity that balances luxury with approachability. The visual language draws inspiration from coastal elements, tropical botanicals, and the natural beauty of Jaco Beach, creating a brand that feels both elevated and inviting.

All photographs and videos were also taken by me.

The branding package included logo design, color palette, typography system, photography guidelines, and marketing collateral templates. The design system is flexible enough to work across digital platforms, print materials, and physical property signage, ensuring a cohesive brand experience at every touchpoint.